If you’re in the market for a new TV and you’re confused by all the technology available—you’re not alone. There are LED/LCD, QLED, Mini-LED, NanoCell, OLED and QD-OLED TVs. Each of these labels represents a key piece of TV technology, and manufacturers use the nomenclature as a marketing tool to convince you they have a shiny new box. WTF is a ULED TV? Most consumers have never heard of it.
Hisense has reached the 2nd position in global TV exports and is entering the US market in a big way. Consequently, it decided to market its high-end LCD-based TVs using the ULED TV label.
Unlike the labels listed at the top of this page, the ULED TV label does not refer to a specific niche technology, but to a variety of technologies and features under one umbrella term. While these technologies aren’t exclusive to Hisense, putting them under a brand-specific marketing label gives TV-buying consumers the impression that ULED TVs are different.
Here are the features Hisense includes under its LCD-based ULED TV marketing label.
4K or 8K display: Hisense ULED TVs have 4K or 8K display resolution.
|Display resolution||Horizontal/vertical pixels||Total displayed pixels|
|8K UHD||7,680 x 4,320||33.3 million (33 megapixels)|
|4K UHD||3,840 x 2,160||8.2 million (8 megapixels)|
Video upscaling: Like TVs from other manufacturers, ULED TVs can upscale video to lower resolutions up to 4K or 8K, depending on the specific model.
Quantum dotsChoose ULED TVs that also include quantum dots. These are nanocrystals with semiconductor properties. When the quantum dots are hit by photons from the LED blacklight, they provide color enhancement to the LCD display panel. ULED TVs are part of the QLED TV landscape, although they are not advertised as QLED TVs.
Wide color range: ULED TVs display a wide color gamut (99.98% DCI-P3 color space). This means that ULED TVs deliver well-saturated and accurate colors.
HDR: All ULED TVs include compatibility with multiple HDR formats including HDR10/10+, Dolby Vision and HLG. Actual TV light output may vary by model number. This will determine the level of the HDR effect.
Full array local dimming: ULED TVs use full-range local dimming to increase contrast range. With local dimming, the TV can dim the LED backlights in specific zones for deeper blacks. The number of dimmed zones varies depending on the specific model. This is explained in more detail in our companion article: WTF is an LED TV?
Motion processing: Under the label “Ultra Smooth Motion Technology”, motion response beyond the TV’s refresh rate is implemented. Hisense is said to be using Black frame insert technique by backlight scanning.
VA LCD panels: Hisense, used by most TV makers VA (vertical alignment) LCD panels On its ULED TVs. VA panels offer a better center-seat viewing experience. However, as you move to either side, you’ll notice a large amount of color and contrast fading. The exception to this is LG, which mainly uses IPS (In-Plane Switching) LCD panels are not their TVs. IPS panels offer a wider viewing angle than VA panels, but black levels are not as deep as possible with a VA panel. Read more about VA and IPS LCD panels.
Tip: Although not central to the ULED designation, all ULED TVs are smart TVs that use Fire TV, Roku, Android, Google or VIDAA streaming platforms, voice control via Alexa and Google Assistant, and various levels of audio enhancements. In the sample. Select ULED models are WiSA SoundSend certified and include NextGen TV tuners.
Hisense ULED TVs offer a well-executed combination of capabilities and features that appeal to a growing number of customers around the world looking for both performance and value for their money.
Check out their 2022/23 line-up.
Buying a new TV: Everything you need to know
WTF is an LED TV?
WTF is a QLED TV?
WTF is mini-LED?
WTF is a Nanocell TV?
WTF is an OLED TV?
WTF is a QD-OLED TV?
WTF is MicroLED?
WTF is plasma TV?