Wedding season increases the demand for dresses and jewellery | Bot To News


The wedding season has boosted sales growth in categories such as apparel, jewellery, large bags and cooking oil to 30% in the last fortnight, and with weddings slated to register till February, the industry expects a quick recovery in overall demand. , business leaders said. Absolute sales in 2019 are higher than pre-Covid levels.

Executives said segments such as refrigerators, washing machines and televisions have also seen an improvement in inquiries since December and some improvement in demand since December, which will accelerate from January when the number of good days is higher.

“Sales of men’s suits and lehengas, or ethnic wear, indicate a stronger wedding season compared to 2019, pushing up our average selling price as these are high-ticket items,” said Devarajan Iyer, chief executive, department chain Lifestyle International. Rajendra Kalkar, head (malls) of Phoenix Mills, which operates nine malls in cities like Mumbai, Pune, Bengaluru and Chennai, said sales of segments like apparel, jewelery are growing at 30-40% year-on-year. Luxury brands, too, are driven by wedding demand.

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Two years after the Covid-19 pandemic, demand for weddings has rebounded even as celebrations have been muted or postponed. This has given an added boost to the industry, with demand collapsing after Diwali with late winters in many parts of the country. Sunil Kataria, CEO of lifestyle business at fabric and apparel manufacturer Raymond said that more than 30 lakh weddings will take place in the country this season and most of them will not be a one-day event but will last for 4-5 days. “Despite losing this opportunity in the last two years, the demand for ethnic wear and western wear is strong now. We have seen a strong start to the season and expect this to continue in the next quarter as well,” Kataria said.



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