The dadification of fashion in 2022 | Bot To News


Photo-Illustration: from The Cut; Photos: Mark Seliger/KITH, Getty Images

Popular culture has become increasingly paternalistic over the past decade. We are all more than familiar with “Dad”. the word zaddy it is so pervasive that Merriam-Webster was made to define it. Our closets are full of sweater vests, oversized pants, and sensible sneakers. 2022 has only solidified what we’ve known to be true for some time now: everyone is dressed like a dad now.

Models like Bella Hadid and influencers like Emma Chamberlain have become dad fashion icons, father figures if you will. Olivia Jade, in a sweater vest and fisherman hat, looks more like Danny Tanner than Aunt Becky. Harry Styles’ baggy pants and Kendall Jenner’s leather jacket look like items you told your dad to get rid of years ago. A cute winter book might include moccasins, a down coat, and a top you bought at this little boutique called Costco. Hot girls wear cargo pants and tights with sandals and celebrate Adam Sandler’s aesthetic, things we once collectively agreed were atrocious. The crossover was completed earlier this year when Jerry Seinfeld modeled for Kith.

The “dad vibe” is all about comfort, function and carefree. It looks like an outfit you just threw on for a run to Lowe’s or something you’d wear while explaining the benefits of investing for early retirement. It’s the inevitable drift of normcore, which, at one point, really seemed like “boring chic.” Brendon Babenzien’s debut collection with J.Crew and Dapper Dan’s new collaboration with Gap are, at their core, elevated dadwear. Historically, “father” and “fashion” have been antithetical to each other. If I were to ask my dad what his “aesthetic” is, he’d probably ask if that has anything to do with astrology. (Typical Gemini.) And yet our current taste in denim (pants, jackets, etc.) is almost indistinguishable.

Imagine my surprise when I learned that you can buy pants that don’t look like a form of punishment. Such is the curse of coming of age when low-rise jeans and skinny jeans were all the rage. It used to seem unfathomable to me that there was a time back when people came home after a full day’s work and made themselves more comfortable by putting some jeans. Now, finally, I understand. I’m currently wearing a pair of baggy jeans that are, dare I say, cozy. They are the polar opposite of the type of previous constrictive clothing I had reluctantly forced my legs into like a parent trying to wrangle their kids in the car. Please, for God’s sake, just come in.

I, for one, am happy to embrace dad fashion. I love that there are clothes in Bottega Veneta’s spring 2023 ready-to-wear collection that look like they could be inspired by dad. Boy Meets World. After summers of crop tops and mini skirts, it’s refreshing to be encouraged to wear something comfortable and still feel pretty. There is no hint of irony, no winking at the camera. Just some nice pants, some New Balance sneakers and a newfound desire to talk about a boat you saw once.

But why stop in fashion? Maybe it’s time our vocabulary is about dad too. When you’re finishing up at a restaurant, hit your friends with the old “Well, it’s about time.” Start texting unnecessary abbreviations and acronyms you just made up (eg “I love you 2 and you don’t understand what TFOC is – time for an oil change”). Feel free to scold someone who leaves all the lights on when you pay the electric bill, goldarnit.

Since I don’t see an end in sight for the father fad, I suggest we lean into it wholeheartedly next year. For your consideration, here are some new dad looks to bring in 2023:

Reclining Core: Turning on the TV and taking a short nap with the glasses still on.

Dad’s weekend morning aesthetic: This is where you go out to get the paper in a bathrobe and boxers, waving to the neighbors like, “The lawn looks good, Fred!”

Founding Father of fashion: It’s about time we brought back tricorn hats and powdered wigs with little pigtails.





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