The bad fashion of the Game Awards is an industry identity crisis | Bot To News

Xbox boss Phil Spencer at The Game Awards 2019

Rich man Phil Spencer dressed like my dad who goes to get bagels while attending the video game equivalent of the Oscars.
photo: Getty / JC Olivera / Stringer (Getty Images)

Like everyone else, I watch The Game Awards for a few reasons: to see “world premiere” trailers, to find out which is the obvious favorite to win Game of the Year, and to find out how Geoff Keighley is going to cash in on his Hideo friendship voucher Kojima. this year. But what fascinates me is never the latest AAA trailer or the new way It takes two director Josef Fares makes the inappropriate editor sweatbut fashion – or the lack of it.

The gamer’s now-iconic fit of the company’s trademark t-shirt, ill-fitting sports coat, skinny jeans and non-drip sneakers has been so violently seared into my brain that I get hives just thinking about another middle-aged white man. falling on that dimly lit stage, hands awkwardly at his sides while waxing poetic about how crucial it is that games contain important stories.

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Her fashion choices look even more absurd when juxtaposed against the onslaught of Hollywood actors in attendance. Last year we had Giancarlo Esposito in a perfectly tailored oxblood tuxedo jacket and matching dress shoes; Ming-Na Wen in a gorgeous rose gold velvet jumpsuit; and Ella Balinska in a dress that looked like it was made of chain mail—all sharing the stage with the aforementioned Fares, who was wearing a super-tight T-shirt and skinny jeans—.

The Game Awards fashion oscillates wildly between each presenter and winner, offering a dizzying array of the drip-free lace you’d expect from industry leaders imitating the most prominent tech bros, trendy and stylish gamer wear. and really appropriate cocktail/evening attire. You never know what you’re going to get, and there seems to be no rhyme or reason to most fashion choices (I’m still so confused as to why, a few years ago, anyone would wear a sweater over a button-up). like some WASP-y cousin at Easter brunch). I wouldn’t know, as I’ve never been invited, but I can imagine that the dress code for The Game Awards is like any other big-budget awards ceremony: semi-formal, or at least cocktail.

And therein lies the rub. Perpetual suit with rich dad, sneaker wearer Geoff Keighley clearly wants The Game Awards have as much prestige and pomp as a Hollywood awards night; that’s why he makes sure to rule out the aforementioned celebrities, as well as Guillermo del Toro, Vin Diesel, John David Washington, Gal Gadot and Christoph. Waltz, Keanu Reeves and Simu Liu, and NBA star Paul George. They add an extra sparkle, a bit more appeal, to the ‘biggest night in gaming’. last year Daily News called The Game Awards”the video game industry’s answer to the Oscars,” which I can only assume brought Geoff as much joy as it did when Kojima put it on Death Stranding.

But the video game industry is not Hollywood, and The Game Awards are not the Oscars. Like the titans of the tech industry, many of gaming’s biggest (and oldest, whitest) personalities have stubbornly refused to accept clothing as anything more than something to protect them from the elements. Instead of putting on a fucking suit, they’re more likely to imitate the holier-than-thou ideology of people like Mark Zuckerberg, who claimed in 2014 who wore the same gray T-shirt every day to help “clarify [his] life to do so [he has] to make as few decisions as possible about anything except how to best serve this community.”

Of course, Zuckerberg failed to mention that his famous gray T-shirt is custom-made by Brunello Cucinelli, and costs $300 a pop. So I refuse to believe that this adjustment It cost Xbox honcho Phil Spencer just under $600.

But aside from top executives like Spencer and Bobby Kotick, the people in this industry aren’t Hollywood-level rich or famous, and probably don’t have the funds to dress like Hollywood people. But they can still try! Buy second hand! Rent the track! Send me a DM for advice!

As expected, the best Game Awards outside of A-list actors keep coming people of color, women, e members of the queer community. Maybe it’s because they, unlike the white men who still dominate the highest ranks in this industry, are proud to be invited to what is (despite my complaints) the biggest night in gaming and want to show up and show off.

So basically, invite more marginalized people to The Game Awards, give more marginalized people jobs in the industry, and maybe let someone who isn’t white named Todd or Glen make a triple-A game. Then The Game Awards can begin looks like a proper awards show.

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