meFashion is an expression of the times we live in, this year’s most important moments told the story of a tumultuous world. The war in Ukraine, rising anti-Semitism and the exploitation of children found their way into fashion, editorial and business news in 2022. Of course, there were also moments of empowerment and levity: Rihanna boldly redefined maternity wear, looks from celebration; Julia Fox became an avant-garde fashion star; and the supermodel of the 90s Linda Evangelista made a triumphant return to the catwalk.
Here are the 10 biggest fashion moments this year.
Rihanna is changing the game for maternity wear
When cultural force – and future Super Bowl performer – Rihanna announced her pregnancy earlier this year, she broke the news with a photo of her strolling around New York City alongside partner A$AP Rocky in a vintage Chanel pouf hot pink jacket, her baby bump artfully exposed. That moment set the tone for a quarter of spectacular maternity looks, with Rihanna favoring high-fashion, revealing ensembles that focused on her growing bump. From a sheer black dress worn over lingerie to the Dior show during Paris Fashion Week in March to an endless array of crop tops, bandeaus and low-cut pants that not only showed off her belly, but also celebrated her her belly, Rihanna rewrote the rules of maternity wear. , one look at a time.
Read more: Rihanna on building a beauty empire: “I will push the limits in this industry”
Julia Fox becomes an avant-garde muse
As a long-time New York artist and the breakout star of Uncut yolks, Julia Fox didn’t lack for recognition before this year, but after starting a brief but highly publicized relationship with Kanye West (now called Ye) in early 2022, she reached a level of viral fame. When Fox appeared on Ye’s arm at Paris Fashion Week in February wearing dramatic black eyeliner and matching denim and leather looks with the rapper, she went from local celebrity to international fashion muse. The romance was short-lived, but Fox recast herself as a fashion agent of chaos with bold, unconventional, and often gravity-defying outfits (she recently worked with a friend to make an ensemble out of little more than dead leaves). , resin and chains). While her fashion trends can be shocking at times, she’s also proven to be relatable and entertaining online, becoming a TikTok voice of the moment with DIY videos, confessionals and endearing comments.
The ubiquitous Miu Miu miniskirt helps mark ‘the end of the BBL’
If there was one look that dominated both red carpets and editorials this year, it was Miu Miu’s 2000s-style miniskirt, a deconstructed, and very small, version of the pleated school staple. The skirt was ubiquitous in 2022, appearing in high fashion collections such as Nicole Kidman’s. Vanity Fair cover shoot and on the streets during fashion month. And like most big fashion moments, the skirt was more than just a skirt. The low-cut micro-mini style seemed to herald a greater return to early aesthetics, a time when “heroin chic” or “ultra-thin” were seen as viable trends. That message was emphasized when Miu Miu starred in a short film at the end of the Spring/Summer 22 fashion show in October 2021, where the skirt, which poked fun at the Brazilian Butt Lift (BBL), debuted.
Gigi Hadid and other models donate their fashion week proceeds to Ukraine
In March, just weeks after the war in Ukraine began, supermodel Gigi Hadid shared on Instagram that, following the example of fellow model Mica Arganaraz, she would donate the proceeds from the shows during fashion month to support “those suffering ” in Ukraine and those affected by the war in Palestine. Although other models, such as Vittoria Cerretti, Kaia Gerber and Gigi’s sister, Bella Hadid, also followed Arganaraz’s example, it was Gigi Hadid’s social media post that made the most headlines got: Vogue covered her announcement in an Instagram post, but later removed the mention of her feelings about Palestine from the caption and then added it back, facing criticism at every turn. When the magazine returned Hadid’s language about Palestine to the publication, it included an editor’s note: “We have updated this caption to accurately reflect Gigi Hadid’s statement about her donation.”
Kim Kardashian wears a Marilyn Monroe dress at the Met Gala
For this year’s Met Gala, where the theme was “American Fashion,” Kim Kardashian paid tribute to an American icon, Marilyn Monroe, by wearing the nude, bejeweled dress the actor wore to sing “Happy Birthday” to President John F. .Kennedy. in 1962. The dress, a body-hugging column dress inspired by a sketch by Bob Mackie for costume designer Jean Louis, was custom-made for Monroe and loaned to Kardashian by Orlando’s Ripley’s Believe It or Not Museum, which won the dress at auction in 2016 with a bid of $4.8 million, making it the most expensive dress ever sold at auction. Kardashian’s decision to wear the dress was controversial. Some criticized her for daring to wear an item of such historical significance and risk potential damage to the dress, while others criticized the reality star’s proud admission that she went on a crash diet and lost 16 pounds in three weeks to fit into it. arguing that her behavior encouraged unhealthy ideals of beauty.
Read more: Kim Kardashian revisits American history by wearing Marilyn Monroe’s iconic dress at the Met Gala
Linda Evangelista returns to the catwalk for the first time in 15 years
Supermodel Linda Evangelista made her triumphant return to the catwalk for the Fendi show in New York in September 2022, her first fashion show appearance in 15 years. Evangelista, one of the original “Supers” whose editorial and runway presence defined the supermodel’s golden age in the 1990s, had been in the news in recent years after revealing that a cosmetic procedure had left her, in her own words, “brutally disfigured.” . “. Evangelista’s runway appearance was met with a standing ovation from Kim Kardashian and Kate Moss. It wasn’t her only foray into fashion this year; also appeared on the cover of British VogueSeptember issue of.
Bella Hadid steals the show at Paris Fashion Week in a spray-on dress
Bella Hadid was the talk of Paris Fashion Week this fall when, in a stunning finale to the Coperni show, she had a dress sprayed over her body, a moment many interpreted as an homage to Alexander McQueen’s Spring 1999 show where supermodel Shalom Harlow The white dress was spray-painted by robots. Coperni’s stunt began with Hadid, clad only in a thong, standing as designers sprayed her body with Fabrican, a proprietary spray-on fabric. After a few layers were applied, the material formed a dress, which the designers embellished by cutting a slit and shaping the bodice into an off-the-shoulder shape. According to Coperni, the Fabrican dress is washable and reusable (if you have Hadid’s exact measurements), but can also be returned to its original solution bottle to regenerate.
Ye wields hate speech at his Yeezy S9 show
Ye is no stranger to controversy, but this year the polarizing musician and designer crossed lines that had serious consequences. At Paris Fashion Week this fall, Ye presented a surprise show for his Yeezy S9 collection where he showed off shirts bearing a white supremacist phrase that the Anti-Defamation League and the Southern Poverty Law Center labeled as hate speech. While the collection was hit, it was Ye’s attack Vogue editor and stylist Gabriella Karefa-Johnson on social media, after she shared a criticism of her decision to make the t-shirts, which sparked outrage. Days later, on social media and in interviews, Ye made a series of anti-Semitic comments that led to the end not only of his relationship with Voguebut also collaborations and partnerships with companies such as Balenciaga, Gap and Adidas.
Alessandro Michele is leaving Gucci amid a flurry of changes in the industry
In one of the most shocking industry announcements of the year, Gucci shared that creative director Alessandro Michele would step down from leading the brand after nearly 20 years at the company and seven at the helm. Michele’s fantastic, logo-laden style has redefined and updated the legacy luxury house, making it a go-to choice for stars like Harry Styles, Lana del Rey and Jared Leto. He was responsible for the brand’s hugely profitable revival for parent company Kering, whose revenue nearly quadrupled between 2015 and 2019, Michele’s first years as creative director; Gucci’s global revenue has surpassed other Kering Group brands such as Balenciaga, Saint Laurent and Alexander McQueen for all of Michele’s years at the helm. His departure was not the only shake-up in fashion leadership; This year, major players Riccardo Tisci of Burberry left his role and Raf Simons closed his eponymous label, signaling a sense of volatility in the sector.
Read more: The Gucci effect
Balenciaga incites outrage with advertising campaigns
Balenciaga, a brand that thrived on controversy under provocative creative director Demna, took it too far. The fashion house, which sent models down the runway dressed as refugees with luxury leather garbage bags and riffed on high fashion in items like Ikea’s $0.99 shopping bag and Bernie Sanders campaign merchandise , is embroiled in a scandal. The controversy began in November after Balenciaga debuted an ad campaign featuring children with bags shaped like teddy bears dressed in BDSM clothing and another with images of procedures related to child pornography laws. Both campaigns sparked calls for accountability, as well as conspiracy theories suggesting Balenciaga was promoting child exploitation. Chief executive Cedric Charbit and Demna released statements apologizing for the images. “I want to personally apologize for the wrong artistic choice of the concept for the gift campaign with the children and take my responsibility,” Demna wrote on Instagram. “It was inappropriate for children to promote objects that had nothing to do with them.”
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