Sunni Spencer, a luxury fashion boutique opening in Vinoy this December | Bot To News


The most historic hotel in St. Pete’s is having a high-end shopping experience to match its luxury status. Vinoy Resort announced this week that luxury beach lifestyle boutique Sunni Spencer will open in the reimagined lobby this December as part of the resort’s comprehensive renovation.

This will be the Tampa-based boutique’s newest location, and the carefully curated store will sell stylish resort-inspired apparel, accessories and swimwear for women, men and children. The boutique will showcase contemporary brands such as Cult Gaia, LoveShackFancy, James Perse and Stoney Clover Lane, along with exclusive Poolside Bags custom-made for The Vinoy. Private shopping will be available for those looking for a more personalized experience.

“Sunni has an incredible eye for elegance, and her brand embodies our positioning as a beacon of luxury hospitality in downtown St. Petersburg,” said Vanessa Williams, General Manager of The Vinoy. “As we prepare to unveil the resort’s total transformation, Sunni Spencer plays an important role in providing our guests and the St. Pete community with personalized experiences that honor The Vinoy’s glamorous legacy.”

A former senior buyer at Bergdorf Goodman, Sunni Spencer debuted her first boutique in New York City in 2017 and currently has a brick-and-mortar store in Tampa’s Hyde Park Village.

“My brand is inspired by my travels around the world and expresses the carefree feeling of a luxury vacation no matter where you are,” says Spencer. “With the opening of my latest location in the lobby of The Vinoy, I am curating an exquisite shopping experience that captures the true essence of luxury travel.”

Sunni Spencer will be open from Monday to Saturday from 10.00 to 18.00 and Sunday from 11.00 to 18.00.



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