A proposed class action alleges that Samsung falsely advertised certain televisions as having a “movement rate” of 120 hertz (Hz) when they had an actual “refresh rate” of 60 Hz.
The 27-page lawsuit alleges that Samsung TVs have a 120 Hz “motion rate” as a reasonable consumer’s understanding that their “refresh rate,” meaning the rate at which one new frame or image can be put on the screen per second, is 120 Hz. However, the lawsuit claims that the following Samsung TV models have an actual “refresh rate” of only 60 Hz:
- NU6950; And
“Had Defendant disclosed that the televisions only had a 60 Hz refresh rate, Plaintiffs and members of the classes would not have purchased the televisions or paid less for the televisions than they did,” the complaint states.
As the case may be, most modern televisions offer one of two refresh rates: either 60 Hz, which refreshes the display image 60 times per second, or 120 Hz, which refreshes the display image 120 times per second. For a suite, a 120Hz refresh rate is ideal because more frames per second make motion, especially fast motion, smoother and clearer.
The lawsuit asserts that more updating, “[u]Understandably,” is especially important to consumers.
“Similarly, television manufacturers, including Samsung, charge more for televisions with higher refresh rates,” the lawsuit states. “The importance has increased as new media and especially gaming have been able to take advantage of higher frame rates.”
The lawsuit alleges that Samsung does not define “motion rate” on its website or in its marketing, or provide a “refresh rate” for the TVs at issue in its spec sheets. Accordingly, a reasonable consumer would assume that televisions advertised with a 120 Hz “movement rate” have a “refresh rate” at the same level.
“Unfortunately for consumers, televisions do not have a 120 Hz ‘refresh rate,'” the suit alleges. “In contrast, ‘motion rate’ is double the actual refresh rate, meaning that a television with a motion rate of 120 Hz has an actual refresh rate of only 60 Hz.”
To justify this higher number, Samsung’s operating rate figure takes into account software and AI improvements that allow the affected TVs to “emulate” a 120Hz refresh rate. The complaint argues that a TV with a true 120Hz refresh rate does not require the TV’s “frame rate interpolation,” or the insertion of a black frame between images, to reduce motion blur, which Samsung allegedly used. The processor creates “dummy” frames based on the previous and next frame to reduce blur.
The lawsuit covers all consumers in the United States who purchased any of the Samsung television models listed on this page or a Samsung TV with a 60 Hz refresh rate that had a 120 Hz operating rate at the time of applicable law. Limitation period.
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