Primer announces its partnership with global fashion chain New Look to boost its e-commerce sales | Bot To News


LONDON–(BUSINESS THREAD)–Primer, the world’s first codeless automation platform for digital payments, has announced its latest partnership with New Look, the British global fashion retailer with a chain of 440 high street stores across the United Kingdom (UK) and Ireland

In the UK, Statista data shows that four out of five shoppers are digital shoppers, with the top items British women buy online being clothes, shoes and accessories. Customer demands for a flexible way to shop means the online payments landscape has exploded in recent years. To be successful, merchants must implement and maintain dozens of providers, ranging from payment service providers to fraud tools, express payment modules, wallets, buy now, pay later tools and more.

Primer’s partnership will provide New Look with a comprehensive codeless payment infrastructure that will energize its online shopping experience and ensure it keeps pace with industry demand.

Primer’s no-code solution alleviates the high costs of building an online payments infrastructure that would traditionally require large engineering teams and a significant investment in time and IT. With Primer, New Look will be able to onboard, maintain and automate dozens of new payment tools ranging from payment service providers and fraud tools, which will reduce the number of times a customer has to verify their identity with their bank, to quick payment modules. , wallets, buy now, pay later tools and more with just a few clicks on a dashboard.

Pedro Carvalho, Head of Sales (UK) at Primer, commented: “Online fashion is a competitive space, with more brands looking for fast and cost-effective ways to develop a seamless payment experience, especially in today’s market conditions. New Look is an iconic high street brand and we’re delighted that our payments infrastructure allows them to achieve their exact payments roadmap at a fraction of the cost and development time.

Ian Mahoney, director of engineering platforms at New Look, added: “Partnering with Primer will allow us to scale our payments infrastructure in line with the growth of our digital platform. The technology will not only allow us to go live with new providers and payment services quickly without code, but also help us drive conversion in the payment stream Ensuring that we offer our customers the best payment experience is a key priority for New Look and Primer allows us to hyperlocalize payments globally, offering our customers their preferred payment method.

For more information, visit https://primer.io/



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