Mercedes-Maybach has launched its latest limited edition model, which is inspired by the world of haute couture fashion. The automaker will produce just 150 of the elegantly appointed luxury sedans it calls “Haute Voiture.”
“Intricate features and exclusive design elements are what make the Mercedes-Maybach S-Class Haute Voiture one of the most extravagant models we’ve ever created; it represents sophisticated luxury in its purest form,” said Gorden Wagner, Director of Mercedes design. “Our customers have access to the most aspirational lifestyle, so we wanted to reflect this by creating something totally desirable and using components never before seen in a Mercedes-Maybach.”
Based on the Maybach S 680, the exterior of the new model is characterized by its two-tone paint finish. All vehicles will be painted nautical blue metallic on top, with a pink tint on the bottom. The wheels complement the design and are painted the same blue as the upper section.
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That color palette continues inside, along with golds and beiges, and that’s where the vehicle’s couture inspiration really shines. A high-quality blue and gold bouclé fabric is the centerpiece of the interior, covering the trim sections of the interior, in addition to the intricate detailing within the seat cushions and pillows.
Crystal white leather on the seats, consoles and doors welcomes passengers to sumptuous luxury. The carpets, meanwhile, are linen and mohair, and the champagne flutes are rose gold. The roof features a recurring Mercedes three-point star pattern.
The MBUX infotainment system is also updated for this model with bright clouds and bright rose gold accents that greet occupants as they enter. Avatars in the system profile selection menu also dress in their Sunday best, complete with jackets, tailcoats and evening dresses.
Finally, those who buy the S 680 Haute Voiture will also get a handmade gift box that includes the car’s badge number, a scale model and a key ring. It also contains a special car cover with the Maybach and Haute Voiture logo.
Customers who want to complete the look can also purchase the car’s matching bag set, which will be sold online and in luxury stores worldwide. The limited edition bags will feature many of the same design options and materials as the car itself.
“The Mercedes-Maybach S-Class Haute Voiture heralds a new chapter of high exclusivity for the brand,” said Daniel Lescow, head of Mercedes-Maybach. “With a restricted limited run of 150 units, the special edition reflects our brand philosophy to occasionally release aspiring collectibles. In doing so, we further strengthen Maybach’s position as the ultimate luxury pioneer and facilitate unique luxury experiences that surpass expectations of our customers”.