Loewe’s pixelated real world fashion is blowing my mind | Bot To News


Real life to digital crossovers are a big thing right now. We’ve seen many fashion brands “enter the metaverse” with virtual collections. But Spanish fashion house Loewe has come full circle with a real-life fashion collection inspired by pixel art, and people are confused.

What? How? Can this be real? are the typical responses on TikTok and Twitter to Loewe’s show for the launch of its SS23 collection. The event featured IRL clothes that looked like they were straight out of Minecraft, but, yes, they’re actually real clothes (if you’re more interested in the virtual world, check out our guide, What’s the Metaverse?).

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Unveiled at Paris Fashion Week, Loewe’s large pixel designs appear to use rigid fabric to create clever 3D stitching with blocky contours that perfectly capture the look of pixel art, right down to the jagged strings of a life-size hoodie . The effect works when viewed in 2D (the pieces appear to have no backing), but they have more movement than you might expect (at first we thought maybe the details were just painted on).

A close-up of Loewe's pixel fashion collection

A close-up of Loewe’s pixel fashion collection (Image credit: Loewe)

“I’m so confused, what does that look like, and where can I get one to blow people up.” one person wrote on Twitter. “Designer clothes I’d really like to buy. The excitement alone makes it worth it. Would be so good on display or worn once in a while just to mess with people’s minds,” said another. Here are some more reactions. Others have been comparing the collection to everything from children’s costumes to A-ha’s famous Take on Me video.

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