The highlight of Fashion Tour Park in the Metaverse it was India’s first exclusive metaverse fashion show. It presented clothes from Fashion Tour ‘Style Gallery’ exhibition called ‘This is not a t-shirt project’. These were unique T-shirt outfits designed by 60 in-house designers and fashion brands, who embellished and/or deconstructed the basic T-shirt to celebrate their authentic interpretation of the four “Pride” themes presented this year in the four city chapters.
Kartik Mohindra, Chief Marketing Officer, talking about the exciting new metaverse experience,
The Blenders Pride Glassware Fashion Tour Park also features various interactive areas, gamified areas and exhibition areas, with multiple engaging activities for users to interact with. Decentraland is a free and easy-to-access metaverse platformer, but it also comes with its own set of challenges. Because it’s a low-level multipurpose platform with limited scenes (allowing for easier rendering on the user’s device), there are restrictions on the types of experiences and styles that can be built and developed in Decentraland. The Fashion Tour has made a number of novel loading optimization and scripting improvements to ensure a visually appealing experience without compromising the user experience, keeping in mind the limitations of Decentraland.
Among the various fashion and lifestyle experiences available at Decentraland’s Fashion Park, guests can visit the salonan area that houses all the information about Blenders Pride Glassware Fashion Parkwhere they can claim a freebie “NFT Attendance Test” from POAPBooth. No Designer and test area, users can try and buy unique wearable NFTs from renowned designers on the tour: Shantnu and Nikhil, Amit Aggarwal, Falguni Shane Peacock and Kunal Rawal; Purchasing the NFT also gives users access to the actual physical clothing, making the experience truly unique. Users can go to The Ramp, where they can strike a pose, walk the ramp as stars or watch live broadcasts of the Fashion Tour’s own ultra-glamorous fashion shows. Visitors could also visit unique Points for selfies around the Fashion Tour Park. Aand then there is The Metaverse Treasure Huntan engaging activity where users must collect clues from around the world Fashion Tour Park arena for a chance to win an iPhone 13, stylish Bluetooth headphones worth INR 15,000 or online shopping vouchers worth INR 5,000. The hunt began on December 1, 2022.
The Blenders Pride Glassware Fashion Tour Metaverse experience has been incorporated and extended into the on-ground shows as well, amplifying the pride narrative and making the fashion experience truly borderless. Guests attending the exclusive shows of the fashion tour in the 4 editions of the city have the opportunity to ‘Enter the metaverse’ – an experience zone that extends various elements from Fashion Tour Park metaverse platform. Guests can interact with one Smart Mirrorwhere they can try on unique wearable NFTs designed by Fashion Tour designers, take selfies in the clothes and even get their hands on the clothes by purchasing these one-of-a-kind NFTs – an incredibly new fashion experience. and lifestyle elite.