How MNTGE is bringing authentic vintage fashion to the metaverse | Bot To News


In summary

  • MNTGE is a new digital fashion startup specializing in recreating metaverse wearables from real vintage clothing.
  • The firm’s NFT Day One Pass launches Wednesday, offering access to designer Sean Wotherspoon’s upcoming drop and other perks.

Vintage clothing and NFT collectibles are very different products, but both have fueled secondary markets with value defined in part by provenance, rarity and unique traits. Those commonalities led to MNTGE (pronounced “Mintage”), a digital fashion startup looking to bridge the gap between vintage wear and metaverse.

MNTGE was founded by Nick Adler, entrepreneur and Snoop Dogg’s brand manager, along with sneaker designer and streetwear store owner Sean Wotherspoon and former Adidas marketing director Brennan Russo. Adler said decipher that he and Russo had the “aha moment” behind MNTGE while visiting Wotherspoon’s store, Round Two.

“We started to fall apart,” Adler said of the parallels and possible combination between NFT and vintage clothing.

A digital MNTGE wearable scanned from a physical jacket. Image: MNTGE

Release on Wednesday with a Ethereum The NFT Pass called Day One, MNTGE aims to bring physical vintage fashion to the NFT world as digital wearables that can be worn across metaverse platforms. But it also seeks to build a community among fashion and streetwear fans by providing priority access to authentic vintage finds.

MNTGE’s plans after the Mint Pass launch are varied, but they start with a digital fashion drop curated by Wotherspoon himself in the first quarter of 2023. The drop will showcase the kind of technology the startup is playing with, using a system to capture high end… the same used to create digital doubles of actors for movies, to perfectly recreate vintage physical clothing.

Adler showed a video demo of the jacket above, which was stitched together through footage captured by the platform and turned into a precise digital wearable. It’s based on an authentic 1960s denim jacket that Wotherspoon won at auction, and Adler said his co-founder wanted to be able to see the seams in the digitized digital recreation.

Wotherspoon, who collects rare vintage clothing and has designed for brands such as Nike, Adidas and Porsche, said decipher that MNTGE intends to bring “a level of detail and imagination that you wouldn’t expect in a Website 3 clothes first.”

While it would be possible for MNTGE to simply scan existing vintage clothing and sell those pieces as NFTs, there is an obvious legal hurdle to clear. Adler said the startup has obtained “extensive licenses” from as-yet-unannounced brands to bring its vintage fashion into the metaverse, but will first establish itself through pieces that aren’t tied to licenses.

Each of the 1,500 Day One mint passes will sell for 0.5 ETH (about $640) and grant holders access to MNTGE’s Discord community, with priority access to Wotherspoon’s drop and other designers later on. There will also be NFTs sent to holders along the way — “Easter eggs,” Adler said.

In addition to digital drops, MNTGE is working on ways to give holders access to the kind of vintage jewelry that Wotherspoon and its allies routinely source. Passholders will be able to shop MNTGE Market’s future online store for authenticated vintage clothing, which Adler said will be sold without the usually hefty markups seen in fashion stores.

MNTGE co-founders Adler, Wotherspoon and Russo (from left), plus founding advisor Clarke Miyasaki. Image: MNTGE

The MNTGE also aims to host future brick-and-mortar pop-up stores around global art and fashion events such as Art Basel or New York Fashion Week, providing more benefits to incumbents. The company is also working with the popular NFT profile picture (PFP) projects, Adler said, to develop possible future collaborations around digital clothing.

Besides helping Snoop in his many NFT effortsAdler has served as an advisor to a number of Web3 projects, including the Bored Ape Yacht Club e The Sandbox. Now he’s creating for the metaverse at a time when NFT lands and avatars no longer command the kind of sky-high sums and fervent demand. seen this time last year.

“No pun intended, the land grab is over,” Adler said.

Instead, with MNTGE, he said he wanted to build something original from the ground up that he believes will last in the bear market. Like hardware like VR headset and AR glasses be more affordable and accessible in the future, Adler believes that digital clothing will be well poised to take off as an NFT-powered Web3 metaverse expands.

“Some part of advertising has died, and you’re going to see a lot of losers from the metaverse craze,” he said. “But there will be a handful that will stick around and come out as big winners. We’re going to a future where this metaverse exists.”

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