Los Angeles is home to a variety of styles driven by subcultures and Generation Z, and they were showcased at LA3C, Penske Media Corporation’s (PMC) premier cultural and creative festival. PMC is Sourcing Journal and Rivet’s parent company.
The two-day festival took place between December 10 and 11 at the Los Angeles State Historic Park with a wide musical program of all genres of music ranging from hip-hop to K-pop. Headliners include Lil Baby, Snoop Dogg, Seventeen and Maluma.
Skater style and raver fashion collided on the main stage.
Cargo pants, one of the “viral staples” that Trendalytics is tracking this season, served a functional purpose to house festival essentials. Favorite styles ranged from twill workwear pants with exposed and hidden zippers to colorful nylon parachute bottoms adorned with crop tops or corsets.
Plaid cargo pants and wallet chains referenced 90s SoCal skate culture, as well as the combination of cargo pants and Vans. Other styles were convertibles with pant legs that could be fastened with an elastic cord or closed completely.
Basics were paired with varsity jackets, black denim jackets and down coats. Attendees were also spotted wearing insulated vests with cargo pocket details.
The whimsical world of K-pop fashion made its presence known with festival goers rocking pleated skirts and printed ensembles. Meanwhile, the DJs took to the stage in daring looks from fishnet pants to furry 90s bra tops.
Jeans were worn loose with rips, light washes and cargo pockets. Others wore low-rise jeans with cropped tops.
Denim jackets, waistcoats and long-sleeved dresses were versatile options for the unpredictable weather, as were racing style jackets and printed faux fur coats.