More than 5,000 golf simulator locations in South Korea use GolfZone technology, fueling a market. While Golfzon’s North America division has been making inroads into the U.S. market in recent years, the company is taking a different approach to additional growth than it has been working with in South Korea.
Leaning on the popular golf entertainment movement, Golfzon has teamed up with Troon, the world’s leading golf management company, to launch a new state-of-the-art indoor golf entertainment destination called Golfzon Social. The first two locations will open outside of New York City in early 2023. They’ll have GolfZone’s most technologically advanced simulators — on 16 and 22 bays, respectively — along with what the company says is “the new standard in social dining,” attracting non-golfers and avid golfers alike by combining socializing, dining and golf.
Golfzon Social aims to provide an energetic sports bar-like atmosphere with a chef-driven menu, hand-crafted cocktails, local craft beers and a curated wine list. There’s also league and tournament play that allows golfers from around the world to compete virtually, while the courses have a resident PGA professional available for guidance and lessons throughout the year.
“According to the National Golf Foundation, the number of players who enjoy the game on off-course courses is now nearly 25 million, and it’s a very popular trend among young professionals,” says Tommy Lim, CEO of GolfZone North. America. “Golfzon Social is the perfect vehicle to serve this large and growing population.”
The first GolfZone Community location will open in January 2023 at Palisades Center Mall in West Nyack, New York. Built with a modern look and feel, the facility will feature a full bar with 22 twovision simulator bays, food truck style dining and flat screen televisions throughout.
In March 2023, GolfZone Social is scheduled to open its second location in Scarsdale, New York, with 16 simulator bays surrounding a central bar and dining area.
Golfzon’s TwoVision simulator system, released earlier this year, features high-speed sensors that capture club head and ball flight data for realistic performance feedback. A 24-way directional swing plate recreates true stance and lie conditions, while there’s an auto-tee and ball retrieval system, a virtual caddy to advise players and multi-surface mats to simulate fairway, rough and bunkers. The computer’s graphics are 130% crisper than previous generations, and there’s an LED guide for reading greens.
In addition to Golfzon’s combination of state-of-the-art simulator technology and high-quality food and beverage experience, the partnership with Troon is a key differentiator in the commercial indoor simulator space. Troon, a leader in both the golf management and F&B space, announced the strategic partnership with Golfson a year ago. In the coming years, more GolfZone community locations will be rolled out in cities across North America.
“Golfzon’s marriage of a best-in-class food and beverage experience with state-of-the-art technology will ensure the creation of a special place to play, compete, socialize, and most importantly, have fun,” said Troon President and CEO Tim Schantz. are unlike anything else in the region. We look forward to bringing Golfzon Social to many other cities in the future.
Troon is managing all aspects of the new venues, including pre-opening development work and project management, guest service and golf instruction, and food & beverage operations. Golfzon, which currently has its simulator technology in approximately 75 business locations in the United States, will offer and service the latest golf simulators. The company played 76 million rounds of simulated golf in 2021 at more than 6,200 sites in 62 countries worldwide.