Giorgio Armani presents ‘Snow’ fashion show in St Moritz | Bot To News


Prada glasses, Gucci logo-covered poufs, Fendi dungarees and even *that* Chanel snowboard… Anyone who’s hit the slopes in recent years couldn’t help but notice (and fall victim to) the inexorable rise of high fashion . ski clothes But a lesser-known fact is that it was Giorgio Armani who started the trend, when he launched his Neve line in 1995.

And now, the Italian fashion designer is reasserting his brand as the pinnacle of runway-side elegance, hosting a super-exclusive show at the luxurious resort of St. Moritz during the weekend to present the Giorgio Armani Neve Fall/Winter 2022. /23 collection.

giorgio armani neve st moritz show

courtesy

giorgio armani neve st moritz show

Courtesy of Armani

Set in a snowy square opposite the historic Olympia Stadium, which hosted the Winter Olympics in 1928 and 1948, and with the picturesque hills of St Moritz in the background, the Snow show was a glittering celebration of all things ‘ski chic’. Models walked the wooden runway in fabulous faux fur coats, fluffy boots, hats and XXL pacifiers, as well as graphic print outerwear and cozy jumpers in a nod to the brand’s nineties roots.

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The collection perfectly hit that sweet spot between technical sportswear and sleek after-groom style, all while an exclusive guest list of fashion editors, socialites and actors looked on from the snowy FROW, wrapped in an enviable chic mountain clothes. own ups

giorgio armani neve st moritz show

Courtesy of Armani

The St Moritz show marks the opening event of Giorgio Armani Neve’s high-altitude tour, which will see the brand bring its mountain-ready collection to a selection of Europe’s most iconic ski resorts over the coming months, including Megève, Verbier and Courchevel. See you on the slopes!

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