Fast fashion, exclusivity and social media are issues that create a toxic environment in the fashion industry | Bot To News


Walking into a retail store at the mall and looking at the jeans section can be overwhelming. In the fitting room, one will try on different sizes and styles, but a size eight fits too loose and a size six is ​​too small. The shop next door has overflowing tables and racks of clothes; the items are practically on the ground. In another store, the girls are talking about how plaid is trending lately, so one might decide to wear plaid the next day only to see everyone else wearing stripes.

Shopping for clothes can be a nightmare when issues like sizing, overproduction and following the latest trends determine what clothes people should and shouldn’t wear. Fashion is a way that people use to express themselves through fashion, but the fashion industry makes this difficult. These issues and more are why the fashion industry has become such a toxic environment.

The powerful influence of social media on the fashion industry

Overstock and understock have become recurring problems due to social media. Trends tend to sell out quickly depending on who is promoting them. Celebrities and influencers are the people who influence current trends on social media platforms based on their posts. Fashion companies look to their content for ideas on what styles to produce even though many of them are designed by professionals.

Lululemon has its iconic belt that teens and their moms have been coveting since it hit fashion over the summer. However, the product has been out of stock for a long time because everyone wants that specific belt pouch. Influencers on Tik Tok and other social media apps have raved about how much they love their Lululemon belt, which is why the product has become so popular. When influencers or celebrities promote certain products or brands, the expected response is that their followers become interested in the brand or product. This helps to promote sales and is an effective way of advertising.

However, shopping for clothes and keeping up with trends can be expensive. Branded items also tend to have a high price tag for their items, which can be unattractive to customers. When it comes to trends, prices vary dramatically depending on which company you buy them from. Lululemon sells its leggings and tops for over $50 each, while Amazon has a wide selection of sportswear brands that sell for a much more affordable price.

When it comes to shopping for clothes, everyone has different opinions on the current trends. However, social media trends only last for months or just a few weeks. This creates the problem of fast fashion, which is the concept of companies that mass produce clothing in a timely manner so that consumers can purchase and receive the clothing as soon as possible. The quality of these items is often cheap, so customers can pay for them and buy multiple items. However, items usually don’t get used for long, especially items that go out of style so quickly.

The best-known fast fashion brands are Shein, Forever 21, Missguided and Boohoo, which also owns Nasty Gal and Pretty Little Thing. Fast fashion is the process of mass production of clothing. The impact of clothing overproduction is that the environment experiences massive waste of products. These companies produce so much that their products end up in landfills, or consumers donate their clothes because of the poor quality and poor condition of the used clothes, despite the fact that the products are hardly used.

Fast fashion companies treat their employees unfairly

Along with these companies damaging the environment, they treat their employees badly. workers from countries such as Bangladesh, China and India routinely spend 14 to 16 hours a day in warehouses. All these countries share that their governments do not have much control over these fast fashion companies. As a developing country, the government has low labor standards.

These millionaire companies are paying their workers the bare minimum so they can maximize profits. Their working conditions are unsafe and unsanitary. If workers try to challenge their rights, they risk losing their jobs and many of them need to support themselves or their families. People living in poverty don’t have many options or opportunities to work anywhere else. Workers are often given a few months’ notice to produce hundreds of garments. These companies need to change the way they operate their warehouses because the workers are underappreciated for the work and effort they put into their jobs.

Fast fashion brands do not publicly show how they operate their business. These companies prey on customers by introducing new styles at low cost to make them want to buy their products. The low price that companies charge for these items allows consumers to keep buying more and more clothes. Overconsumption is a problem created by consumers themselves because they get rid of their items as easily as they buy them.

To avoid supporting fast fashion companies, thrift is a great option that offers a wide selection of quality pieces at a low cost. However, the downside of saving is that it takes patience. As you look through the racks, some items will have stains, holes, and other imperfections. Thrift stores are constantly flooded with new clothes every day, so there are plenty of items available.

The goal of fast fashion companies is to sell as much as possible. They produce clothes with poor materials and create styles similar to the current trend, although trends do not define fashion. Fashion is supposed to make you feel confident and comfortable, whether it’s trendy or not. Trends are meant to be fun, not a rulebook on what to wear and what not to wear.

Sizing has expanded over the years making clothing more accessible to all body types

The fashion industry follows the same size guidelines. As people age, their bodies change which means the clothes they wear will change too. As the media has become more accepting of the fact that people have different body types, companies have become more inclusive with their clothing selections. Size differences are a big issue for consumers, especially those who are tall, curvy, petite and more, so it’s helpful for brands to create products for those specific body types.

However, exclusivity in the fashion industry remains constant. Some brands in particular have started labeling their clothing as one size fits all making it seem like anyone can wear it. However, the item is made to fit an extra large. It could be argued that certain brands have a specific audience in mind when it comes to their clothing, which is understandable, but there’s no need to label an item as one size fits all.

Walking into a Pacsun store there is usually a section full of t-shirts. Some of the shirts are labeled as small, medium, medium/large, or “one size fits all.” T-shirts that are labeled as one size are simply oversized, baggy t-shirts that would fit an xl. The meaning behind an item labeled “one size fits all” is that it avoids any judgment if a girl who normally wears a size small wants to wear a baggy t-shirt.

Labeling an item as “one size fits all” is unnecessary because everyone is free to choose whatever size they want, regardless of the product. The baggy style has been a recent trend that many girls find comfortable. Wearing a hoodie two sizes too big is comforting for some people. There is no rule that says you have to wear your size when it comes to clothing.

Fashion is meant to make people feel confident and comfortable

Exclusivity is something that can affect one’s self-esteem because everyone wants to feel included. Finding the right pair of jeans is not an easy task. It takes time to try different styles, sizes and brands to find the perfect pair. Clothing should be universal so that all sizes can feel included and not judged by their body shape.

The fashion industry has evolved in recent years and made significant changes when it comes to inclusivity. Jeans and other products are now available for petite, tall and curvy people so they can find clothes that fit their body type. Brands are starting to produce plus sizes to be more inclusive with their clothing. When it comes to fashion, everyone has a different opinion on what they wear. As cliché as it sounds, some people are passionate about fashion because it allows them to express themselves. Meanwhile, others will wear whatever makes them feel comfortable.

People should respect everyone’s body type because fashion is constantly changing and that’s why there is no clear solution to solve the problems of the fashion industry. Companies have the power to decide what they make, sell and do based on their customers. Not everyone will agree with what one company can do compared to another. As consumers, it is up to the individual to decide which brands to support. As long as you feel comfortable and confident in what you’re wearing, that’s all that matters.



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