Consumer behavior plays a vital role in shaping economic trends. It is the study of how individuals, groups, or organizations choose, buy, and use products, services, ideas, or experiences to satisfy their needs and wants. Understanding consumer behavior is crucial for businesses as it helps them identify market opportunities, develop effective marketing strategies, and ultimately … Read more
The Gig Economy: A New Way of Working In recent years, there has been a significant rise in the gig economy, a labor market characterized by the prevalence of short-term contracts and freelance work. With the advent of technology and the increasing demand for flexibility, more and more individuals are choosing to work as freelancers, … Read more
Foreign direct investment (FDI) is the process by which individuals, companies, or governments invest in another country’s businesses or assets. This form of investment plays a significant role in the global economy, fostering economic growth, creating jobs, and facilitating the transfer of technology and knowledge across borders. However, like any investment, FDI comes with its … Read more