Amazon Prime Video to stream new serial ‘Vadhandhi’ on December 2 | Bot To News


Amazon Prime Video will stream a new series titled Vadhandhi on December 2. It stars SJ Suryah and is directed by Andrew Louis.

The share of regional languages ​​in overall OTT (over-the-top) video content will double from 27% to 54% in 2020 as more streaming platforms turn to vernacular shows and movies, says a recent Ficci EY report. In 2021 alone, 47% of OTT originals and 69% of films released on platforms were not in Hindi.

Taking a cue, OTT platforms like VOOT, SonyLIV and Disney+ Hotstar are also following in the footsteps of global giants Netflix and Amazon Prime Video, trying to get movies in the four southern languages ​​apart from Marathi and Punjabi. – Two and three cities.

Media experts said streaming brands seeking national reach should focus on at least eight to nine languages. When OTT launches started, the audience they served was guided by their content library as well as the strategy of going after the largest audience. While many went after the Hindi Speaking Market (HSM) audience, others like SUN Nxt focused on southern content as they already had a large library of movies and shows.

With many platforms reaching maturity today, everyone is expanding their audience base by acquiring and creating content in multiple regional languages. All platforms have realized that if they want to be relevant across India, they will have to acquire as well as create original content for regional markets. This increased demand (for content across languages) drives prices across the value chain, including writers, filmmakers, actors and crew. Keeping costs down is a challenge as many skilled technicians are as busy as actors and writers these days.

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