Today, Amazon Prime Video announced the launch of “Sports Talk,” a live daily programming block dedicated to 12 hours of sports-talk content. Monday through Friday. 8 to p.m. Airing on Prime Video until 8 p.m., viewers in the US can access seven new shows on Sports Talk without a Prime membership. It’s also available on Amazon’s free, ad-supported streaming TV service, Freevee, and Amazon’s live radio app, Amp.
Amazon has partnered with manufacturing company Embassy Row to bring a programming block that will be an ‘always on’ gaming destination for consumers, the company wrote in its announcement.
New shows include “Bonjour Sports Talk,” hosted by sportscasters Madeleine Burke and Ben Lyons, with a rotating weekly guest host; “The Cari Champion Show” with former ESPN anchor Cari Champion; “Game Breakers,” with writers and comedians Eytan Levine and Drexton Clemens; “From Master T’s Desk” with Bleacher Report’s Master Tesfatsion; and “The Power Hour,” with commentator and former tennis player Rennae Stubbs.
There’s also “The Greatest Hour of All Time,” reruns of the best hours of programming from the day, and “The Backup Plan.”
The entire 12-hour programming segment will be rebroadcast each day from 8pm to 8am ET. The previous week’s episodes air throughout the weekend.
As Amazon seeks to position itself as the go-to source for live sports streaming, the new shows will join the thousands of live sports events broadcast annually on Prime Video, including “Thursday Night Football,” which aired its first exclusive game in September. with 15.3 million viewers.
The streaming service introduced a new interface in July that included a dedicated sports tab for live games, replays and highlights.