Alex Scott under fire after promoting the fashion brand at the World Cup | Bot To News


A British commentator has been reprimanded by her employer after promoting a designer during her coverage of the 2022 World Cup.

Alex Scott, a former professional footballer turned BBC broadcaster, has allegedly upset his bosses after tagging British fashion brand Reiss, of which she is a brand ambassador, in a recent Instagram post in which he appeared in their studio at the Cup of the World of Qatar. The practice of “promoting trade deals is frowned upon by the BBC,” according to the Daily Mail, which obtained a statement from the outlet on the matter.

“We have spoken to Alex, who has removed the tag and will not do this again,” a BBC spokesman said in a statement.

World Cup commentator Alex Scott is said to have upset her bosses after appearing to promote a fashion brand in a recent Instagram post during the tournament.
World Cup commentator Alex Scott is said to have upset her bosses after appearing to promote a fashion brand in a recent Instagram post during the tournament.
Instagram/Alex Scott
BBC commentator Alex Scott ahead of a World Cup Group B match on 29 November 2022.
BBC commentator Alex Scott ahead of a World Cup Group B match on 29 November 2022.
Getty Images

The post in question features Scott, who once competed for England, sitting at a table in an orange blazer, matching trousers, silk shirt and sparkly heels.

“Working Vibing World Cup stuff with @bbcfootball @bbcsport,” Scott, 38, wrote in the December 5 post.

Scott has been sharing his World Cup experiences on social media throughout the tournament. Ahead of England’s Group B opener against Iran last month, Scott posted a picture of himself on the pitch wearing a ‘OneLove’ armband, expressing his support for the anti-discrimination campaign.

Players who intended to wear the “OneLove” armband at the tournament, including England captain Harry Kane, were threatened with on-field punishment by FIFA.

In addition to Kane, the captains of Denmark, Wales, Belgium, Switzerland, Germany and the Netherlands, where the “OneLove” campaign originated, intended to wear the armbands before abandoning the initiative.

“As national federations we cannot put our players in a position where they could face sporting sanctions, including bookings,” the seven football federations said in a joint statement at the time.

Host country Qatar has come under continuous criticism since being awarded World Cup hosting rights in 2010, largely due to its treatment of migrant workers and a social climate where homosexuality is considered a crime.





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