UPPER SAUCON TOWNSHIP, Pa. – One business has closed as another prepares to open at The Promenade Shops in Saucon Valley.
The Upper Saucon Township mall at 2845 Center Valley Parkway recently lost fashion retailer All Weather Selvedge Denim Co. (AW).
The store, which offers denim jeans made from proprietary Japanese fabrics, closed last month after about a year in business in Suite 608. The space previously housed clothing and accessories chain Journeys.
“We can confirm that AW Selvedge has closed on November 15,” said Natalia Stezenko, general manager of The Promenade Shops. “While we are sorry to see this tenant go, the loss of any retailer gives us an opportunity to evaluate new offers that may be better for the mall.”
AW Selvedge, which continues to operate online at donandswagger.com, is owned by former NFL running back Andre Williams.
Williams, a 2010 graduate of Parkland High School who went on to play football at Boston College, was a member of the New York Giants and San Diego Chargers professional football teams in the mid-2010s.
The business grew out of Williams’ dissatisfaction with the product fits of several prominent jeans companies. After ripping a few jeans over the years due to his athletic build, he decided to partner with a design team to create a sporty fit, with more room in the thigh area.
Sister brands include DKShin, featuring men’s and women’s jeans crafted from stretch denim and accented with genuine leather patches, biker-inspired stitching and concealed hook and zip closure; and Runningman Shoes, which offer low leather shoes with an untreated rubber sole, concealed construction and lambskin interior.
A replacement for the AW Selvedge slot has yet to be announced.
Batch Microcreamery, a company offering super premium artisanal ice cream, will join The Promenade Shops’ tenant mix in the coming months. The lot will open in the first quarter of 2023 in the space next to Lashes by Gab near the AMC movie theater, The Promenade Shops announced.
“We are so excited to welcome you to our first store!” Lot announced on his Facebook page.
Batch, which offers ice cream and other chilled treats such as milkshakes, sundaes and floats, also has locations at the Trolley Barn Public Market in Quakertown and Shepherd Hills Golf Club in Lower Macungie Township. The Shepherd Hills location is closed for the season and will reopen in the spring.
Batch started in the downtown Allentown market in 2019, but the owners closed that location in August to prepare for “new opportunities ahead,” they announced on the company’s Facebook page.
“The market has helped us launch a recognizable brand, and most importantly, it’s helped us build relationships with all of you…our beloved Batch family!” the ad continues. “For that, we will be eternally grateful.”
The news of the departure of AW Selvedge and the upcoming arrival of Batch follows a number of other activities at The Promenade Shops.
Over the summer, Evolve Salon & Spa closed next door to the former AW Selvedge space, and Evolve staff members moved to B Chic Salon on Pennsylvania Ave. in Allentown, according to a post on the company’s Facebook page.
“With this move, we have decided to eliminate our spa services to focus solely on hair,” reads an announcement.
Also, ELITE Salons & Suites opened a few months ago in Suite 800 (former Children’s Place space).
ELITE is a “community of beauty professionals who own independent salons and all work together to provide high-end luxury services to clients,” according to a description on the company’s website.
Finally, several pop-up stores have opened recently and will continue to operate until the end of the year.
They include Cellar Beast Winehouse (next to J.Jill), which sells craft wines and ciders made in West Penn Township, Schuylkill County; and Squishables (between Altar’d State and Sleep Number), which sell their eponymous “giant round fuzzy plush balls designed in New York’s Soho by a team of illustrators, comic artists, programmers, actors, an ex-truck and various other industry refugees,” according to a description on The Promenade Shops website.
Additionally, the inaugural Holiday Pop-Up Market, featuring more than 10 Lehigh Valley vendors, opened Nov. 17 and continues through Dec. 24 in Suite 103, between LL Bean and Sweet & Sassy.
Participating vendors committed to the duration of the market include LU Taqueria, Lost Tavern Brewing, The Wicked Botantist, Blondie’s Cupcakes and TR Historical, among others.
The Promenade Shops, which debuted in 2006 with more than 70 tenants, now has more than 20 storefronts, more than a quarter of its total spaces.
Closures in recent years include Plow & Hearth, Peeps & Company and fashion chains Justice, The Children’s Place and New York & Company. Some closures have been attributed to the pandemic.
New additions include the European Wax Center, formal wear store La Femme Boutique and comfortable shoe store The Extra Pair by Sole Provisions.