Advanced fashion | Inside UNC Charlotte | Bot To News


704 Shop has released a new look just in time for #WearGreenWednesday.

As part of the 12 Days of 704, the popular lifestyle brand is unveiling a new piece of clothing every day until December 14th. And their latest directly supports the 704 Shop Scholarship for Creatives.

A limited number of the Charlotte 49ers Process™ Side Dyed All-In-C Jersey will be available starting December 7th. A portion of the proceeds benefit the 704 Shop Scholarship For Creatives.

Established in 2019, when fully funded, The 704 Shop Scholarship For Creatives will provide support to a deserving student who is passionate about creative design, especially in clothing and manufacturing. The scholarship will offer one student each year the opportunity to explore a career in fashion design and manufacturing.

Hometown pride

704 shop

When they met as undergraduates at UNC Charlotte, Christopher Moxley ’03 and Jerri Shephard ’14, along with their partner Scott Wooten, had no idea they would be forever bound by the city’s area code. Founded in 2013, 704 Shop is the creation of these innovative alumni, born from a passion for their hometown and a desire to build an inspiring brand. The popular clothing purveyor specializes in designs that pay homage to the Queen City with a unique and edgy vibe.



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