A Nigerian designer embraces fast fashion with an eco-friendly brand | Bot To News


LAGOS, Nov 16 (Reuters) – As sustainable fashion enthusiast Uche Aladimma browses discarded denim at an open market in Lagos, Nigeria, a faded light blue jacket catches his eye; now you have to decide whether to turn it into an apron, a bag, or something else.

Aladimma, 28, says she launched eco-friendly brand Azach in February to combat fast fashion in Africa’s most populous nation by using second-hand clothing to produce durable streetwear popular with young people.

“All the materials we work with are materials that we can use for a long time … They are clothes that you can pass on to people … recycle them again,” he said.

An engineering graduate who found his calling in eco-fashion, Aladimma wants to do more to help the environment. He hopes to make furniture using denim one day.

Reporting by Angela Ukomadu in Lagos; Written by Bhargav Acharya; Edited by Raissa Kasolowsky

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