Fashion, like most industries, has always been full of nepotism. But by the mid-2010s, famous kids suddenly seemed to be taking over the model: From the Hadids to Kendall Jenner to Kaia Gerber to Hailey Bieber (née Baldwin), a famous last name began to feel like a prerequisite for directors of casting. Since then, we’ve only seen more scions of famous families come of age, gain thousands of Instagram followers, and sign contracts with Miu Miu.
We’ve also seen nepotism re-emerge as a hot topic of conversation, with stars like Zoë Kravitz, Maude Apatow and Lily-Rose Depp addressing the privilege they may or may not benefit from in interviews.
“The internet cares a lot more about who your family is than the people rooting for you,” Depp said in his recent post. she cover story “Maybe you get your foot in the door, but you still only have your foot in the door. There’s a lot of work that comes after that.”
Depp, a Chanel ambassador, straddles the line between Hollywood and fashion, and her comments spurred reactions on Instagram stories from prominent models without famous last names.
Scroll to Continue
“You have no fucking idea how hard you have to fight to get people to respect you. IT TAKES YEARS. You only have your first day off,” wrote Vittoria Ceretti, for example.
Love it or hate it, “nepo babies,” as Depp called them, continue to emerge as fashion darlings, and a new wave of them is perfectly positioned to dominate the industry and our Instagram feeds in 2023. We’re here to tell you. you about them, don’t judge.
Based on hours of Instagram stalking, scanning Miu Miu front rows and Chanel event tip sheets, and polling industry colleagues, we’ve compiled the following list of fashion-forward babies to watch. There are fashion and skin care heiresses, descendants of the world’s most famous tech entrepreneurs, beautiful offspring of supermodels and more. Meet each of these multi-hyphenated “It” girls below.
Eve Jobs
Photo: Emma McIntyre/Getty Images
Instagram: @evejobs/460K Famous relative: Steve Jobs (father) Born: 1998 Occupation(s): model, influencer Representation: DNA models Fashion Credits: Brighter Campaign, Coperni Spring 2022 Runway, Louis Vuitton Fall 2022 Front Row and Bag Campaign, Met Gala 2022, Vogue Cover of Japan
Isadora Bjarkardóttir
Photo: Imaxtree
Instagram: @d0lgur/26.8K Famous Relatives: Björk and Matthew Barney (parents) Born: 2003 Occupation(s): model, actor Representation: ITG Fashion Credits: Miu Miu Fall 2022 Campaign and Spring 2023 Runway
Carly Sturm
Photo: Pascal Le Segretain/Getty Images
Instagram: @charlysturm/65K Famous Relatives: Dr. Barbara Sturm (father) Born: 2006 Occupation(s): work for mom, model, socialite, influencer Fashion Credits: JW Anderson Spring 2023 Runway, Stella McCartney Spring 2023 Front Row
Chase Sui Wonders
Photo: Raymond Hall/GC
Instagram: @chasesuiwonders/105K Famous relative: Anna Sui (Aunt) Born: 1996 Occupation(s): actor, model, Harvard graduate Fashion Credits: Calvin Klein Campaign Directed by Sofia Coppola, Anna Sui x Batsheva Campaign, Sandy Liang Campaign, Ferragamo Campaign, Coach Campaign, Madewell Campaign, Miu Miu Spring 2023 Front Row, Thom Browne Fall 2023 Front Row 2022, worked with Chanel
Ever Anderson
Photo: Arnold Jerocki/Getty Images
Instagram: @everanderson/526K Tik Tok: @everanderson/807K Famous Relatives: Milla Jovovich and Paul WS Anderson (Parents) Born: 2007 Occupation(s): model, actor Fashion Credits: Miu Miu Ambassador, Miu Miu Campaign, reissue cover, Muse magazine cover, Marfa newspaper cover
Instagram: @isabellamassenet/11.8K Famous relative: Natalie Massenet (father) Born: 2000 Occupation(s): model, DJ, student at NYU Representation: IMG models Fashion Credits:wonderland cover, Frame campaign, DJing for fashion parties
Phoebe Gates
Photo: Emma McIntyre/Getty Images
Instagram: @phobegates/167K Famous Relatives: Bill and Melinda Gates (father) Born: 2002 Occupation(s): fashion influencer, activist, Stanford student Fashion Credits: Michael Kors Front Row Spring 2023, Frontera Valentino Spring 2023, Stella McCartney Front Row Spring 2023, British Vogue practices
Yumi Nu
Photo: Dimitrios Kambouris/Getty Images
Instagram: @_yumi_nu/148K Famous Relatives: Rocky Aoki (grandfather), Steve Aoki (uncle), Devon Aoki (aunt) Born: 1996 Occupation(s): model, designer, singer Representation: The Society Management, Wilhelmina Models Fashion Credits: blueki clothing line, Sports Illustrated Cover of Swimsuit Issue 2022, Vogue Hong Kong Cover, Teen Vogue Digital Cover, Gap Campaign, Jacquemus Campaign, Jacquemus Spring 2022 Runway, Vogue cover (group photo), Vogue Beauty Secrets Video, Markarian Spring 2023 Runway, Brandon Maxwell Spring 2023 Runway, Puma September 2022 Runway, Vogue World track
Zaya Wade
Photo: Arnold Jerocki/Getty Images
Instagram: @zayawade/616K Famous Relatives: Dwyane Wade (father), Gabrielle Union (stepmother) Born: 2007 Occupation(s): star of full style, high school student Fashion Credits: Miu Miu Spring 2023 Front Row Gucci Love Parade Front Row Designed by Thomas Christos Kikis
Esther-Rose McGregor
Photo: Victor Boyko/Getty Images for Miu Miu
Instagram: @esther.mcgregor/48.5K Famous relative: Ewan McGergor (father) Born: 2001 Occupation(s): model, actor, musician, tattoo artist Representation: Souls and Faces Fashion Credits: Miu Miu Campaign Miu Miu Spring 2023 Runway Acne Studios Campaign R13 Campaign
Want the latest fashion industry news first? Subscribe to our daily newsletter.
